State Bank Of India (SBI) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 17696
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SWOT Analysis of State Bank Of India (SBI) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

State Bank of India (SBI)

Category

Banking Services

Sector

Banking

Tagline/ Slogan

Banker to Every Indian

USP

A bank which you can trust

STP

Segment

People who want to use their money for banking

Target Group

People from all walks of life

Positioning

A bank for every Indian

SWOT Analysis

Strengths

1.  The biggest bank in the country
2.   Has a separate act for itself. Thus, a special privilege.
3.  Biggest branch network in the country
4.  First public sector to move to CBS

Weaknesses

1.  Huge amount of staff
2.  Expected to experience high level of attrition due to retirement of its top management
3.  Still carries the image of the old Govt. sector bank

Opportunities

1.  Pool in talent to replace the going top management to serve the next generation
2.  Make better use of its CRM
3.  Expansion into rural areas

Threats

1.  Consolidation among private banks
2.  New bank licenses by RBI
3.  Foreign banks that have sophisticated products

Competition

Competitors

1.  ICICI Bank
2.  PNB
3.  Bank of Baroda



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