State Bank Of India (SBI) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 18704
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SWOT Analysis of State Bank Of India (SBI) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

State Bank of India (SBI)

Category

Banking Services

Sector

Banking

Tagline/ Slogan

Banker to Every Indian

USP

State Bank Of India (SBI) is bank which every India can trust

SBI STP

Segment

People who want to use their money for banking

Target Group

People in India from both urban and rural areas

Positioning

State Bank Of India (SBI) bank for every Indian

SBI SWOT Analysis

Strengths

1.  SBI is the biggest bank in India with more than 14000 branches
2.  State Bank Of India (SBI) has a separate act for itself. Thus, a special privilege for the bank
3.  Biggest branch network in the country means good reach
4.  First public sector to move to CBS

5. SBI has close to 300,000 people employed with it

6. Backing of the Govt of India gives a huge boost to the bank

7. State Bank Of India offers services like consumer banking, enterprise banking, insurance etc

8. It has a good brand visibility and awareness due to extensive marketing

9. SBI has its presence in more than 35 countries with close to 200 offices

Weaknesses

1. Immense competition means limited market share growth for SBI

2. International presence is less as compared to global banks

Opportunities

1.  Pool in talent to replace the going top management to serve the next generation
2.  State Bank Of India (SBI) can make better use of CRM, technology and online space
3.  Expansion into rural areas too boost its business

4. With focus on India going cashless, the bank can dominate the market with its extensive reach

Threats

1. Consolidation among private banks can reduce market share for SBI
2. New bank licenses by RBI can affect operations
3. Foreign banks that have sophisticated products

4. SBI operations are often disrupted by slow government decisions and red tapism

Competition

Competitors

1. ICICI Bank

2. Andhra Bank

3. Allahabad bank

4. HDFC

5. Axis Bank

6. Bank of Baroda


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