Smiths Group SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 1996
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SWOT Analysis of Smiths Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smiths Group

Parent Company

Smiths Group plc

Category

Conglomerate

Sector

Technology and services

Tagline/ Slogan

Bringing technology to life

USP

Innovation and technological excellence

STP

Segment

Engineered products, Medicine, Sensor, Electronic and radio, Aerospace

Target Group

Oil and gas, chemical, pharmaceutical, pulp and paper and mining industries, hospitals and laboratories, US Department of Defense, US Transportation Security Administration, and the UK Ministry of Defense, Industries using electronic and radio frequency devices

Positioning

Global leader in the development, application and transformation of state-of-the-art technology into products and services that meet our customers’ evolving needs

SWOT Analysis

Strengths

1. Operates in North America, Europe and Asia with 23,000+ employees
2. Has its presence in over 180 countries

3. Diversified customer base across multiple sectors with no customer accounted for more than 3% of the group's total revenue
4. Diversified revenue stream – John Crane Smiths Medical; Smiths Detection; Smiths Interconnect; and Flex-Tek

5. Globally spread production bases with a listing on London Stock Exchange

Weaknesses

1. Legal issues with claims and has had final judgments against it in many cases, resulting into approximately substantial payment
2. Geographic concentration of revenue – US accounting for nearly half of total revenue
3. Decreasing revenue from Japan

Opportunities

1. New contracts help in generating incremental revenues
2. Favorable outlook for Smiths Interconnect business
3. Expansion opportunities into process instruments

Threats

1. Challenging economic environment in the US and Europe
2. Intense competition
3. Extensive regulations

Competition

Competitors

1. 3M
2.Dover
3.Emerson Electric

4. Hitachi Ltd

5. Honeywell International

6. Omega Flex ltd

 


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