Olympus SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2699
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SWOT Analysis of Olympus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Olympus

Parent Company

Olympus Corporation

Category

Consumer Electronics

Sector

IT & Technology

Tagline/ Slogan

Your Vision, Our Future

USP

Pioneers in imaging business

STP

Segment

High end quality SLR cameras, ophthalmic lenses and optical products for consumers

Target Group

Urban upper & middle class individuals

Positioning

Innovative products from a pioneer

SWOT Analysis

Strengths

1.Strength is its core competence is Opto-Digital Technology
2. It has a very diversified business ( present in a number of industries and markets)
3. Brand name has fair recognition
4. Global pioneers in imaging business

5. Good brand visibility and marketing through print ads, TVCs, online ads etc

6. Nearly 40,000 people are employed

Weaknesses

1. Declining revenues in the past have been a concern
2.Low investor confidence in the business leading to low P/E ratio
3.Product recalls across various product lines leading to image tarnish

Opportunities

1.Growing customer spending on various digital camera equipment
2. Expanding presence in the global market
3. More growth potential in the high-end point-and-shoot and interchangeable lens camera sectors

Threats

1. Having sole supplier of raw materials could be a threat
2.Reducing ability to spend on R&D due to lowering sales
3.Unfavorable conditions in Japan (both natural and economic factors)

4.Emergence of camera phones

Competition

Competitors

1.Sony
2.FujiFilm
3.Canon

4. Nikon

 


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