Olympus is one of the leading brands in the consumer electronics sector. Olympus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olympus:
Quick Glance:
Above are the strengths in the SWOT Analysis of Olympus. The strengths of Olympus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Olympus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Olympus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Olympus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Olympus SWOT analysis.
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About Olympus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Olympus Overview | |
---|---|
Parent Company |
Olympus Corporation |
Category |
Camera & Optics |
Sector | |
Tagline/ Slogan |
Your Vision, Our Future |
USP |
Olympus are pioneers in imaging business |
Olympus STP | |
Segmentation |
High end quality SLR cameras, ophthalmic lenses and optical products for consumers |
Target Market |
Urban upper & middle class individuals |
Positioning |
Olympus offers innovative products & cameras for its customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Olympus. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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