Morisons Baby Dreams SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 11688
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SWOT Analysis of Morisons Baby Dreams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Morisons Baby Dreams

Parent Company

JL Morison

Category

Personal Care Brands

Sector

FMCG

Tagline/ Slogan

Growing up with Luv and Khushi; Choice of smart mums

USP

Quality products for all baby needs

STP

Segment

Child products

Target Group

Parents of infants from upper- middle class urban areas

Positioning

Caring for your baby from the moment your baby is born

SWOT Analysis

Strengths

1.A Large variety of products catering to all baby needs
2.Quality product and good pricing
3.Developed mascots (Luv and Khushi) to spread to message
4.Company's reputation and excellent distribution
5. Product range includes feeders and accessories

Weaknesses

1. Limited branding and advertising as compared to a few other brands in the same segment
2. Global penetration is Limited

Opportunities

1.Untapped geographical regions
2.Increasing average income to afford these products

Threats

1. Better distribution network of existing competitors.
2. government policy to advertise some category  products

Competition

Competitors

1.Johnson & Johnson
2. Gerber
3. Cuddle Bug Baby Products


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