SWOT Analysis of Morisons Baby Dreams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Morisons Baby Dreams
Personal Care Brands
Growing up with Luv and Khushi; Choice of smart mums
Quality products for all baby needs
Parents of infants from upper- middle class urban areas
Caring for your baby from the moment your baby is born
1.A Large variety of products catering to all baby needs 2.Quality product and good pricing 3.Developed mascots (Luv and Khushi) to spread to message 4.Company's reputation and excellent distribution 5. Product range includes feeders and accessories
1. Limited branding and advertising as compared to a few other brands in the same segment 2. Global penetration is Limited
1.Untapped geographical regions 2.Increasing average income to afford these products
1. Better distribution network of existing competitors. 2. government policy to advertise some category products
1.Johnson & Johnson 2.Gerber 3. Cuddle Bug Baby Products
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