SWOT Analysis of Clearasil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands - Skin care
Feel the difference; Don’t just look awesome; The science of looking awesome
Clear skin in just three days
Personal care-Acne treatment
Adolescents and college youth
Feel improvement in skin problems right from first application.
1. The top-selling brand of skin care and acne medication
2. RB has been ranked as one of the Most Innovative Companies in the World 3. Inexpensive and high quality product 4. First dermatological brand created especially for younger skin to fight against pimples 5. Strong R &D team with constant product innovations
6. Wide range of products and good availability & distribution
1.Stiff segment with a lot of brands competing for market share 2. Limited penetration in some of the major growing economies
1.Senior citizen population is a large growing market segment which should be given focus 2.A potential huge market has been spotted on men cosmetic sales
1. Presence of strong competition 2.Unstable demand-price ratio 3.Price war with other brands
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