Clearasil SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4522
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SWOT Analysis of Clearasil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clearasil

Parent Company

Reckitt Benckiser

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Feel the difference; Don’t just look awesome; The science of looking awesome

USP

Clear skin in just three days

STP

Segment

Personal care-Acne treatment

Target Group

Adolescents and college youth

Positioning

Feel improvement in skin problems right from first application.

SWOT Analysis

Strengths

1. The top-selling brand of skin care and acne medication

2. RB has been ranked as one of the Most Innovative Companies in the World
3. Inexpensive and high quality product
4. First dermatological brand created especially for younger skin to fight against pimples
5. Strong R &D team with constant product innovations

6. Wide range of products and good availability & distribution

Weaknesses

1.Stiff segment with a lot of brands competing for market share
2. Limited penetration in some of the major growing economies

Opportunities

1.Senior citizen population is a large growing market segment which should be given focus
2.A potential huge market has been spotted on men cosmetic sales

Threats

1. Presence of strong competition
2.Unstable demand-price ratio
3.Price war with other brands

Competition

Competitors

1. Ponds
2.Loreal
3.Vicco Laboratories

4.Himalaya



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