Ponds SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 22837
Advertisements

SWOT Analysis of Ponds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pond’s

Parent Company

Unilever

Category

FMCG

Sector

Personal Care – Skin Care

Tagline/ Slogan

Ponds: where your real age vanishes; Ponds, for timeless beauty; The miracle is you

USP

Pond’s, has been listening to women’s needs and desires for 150 years and delivering new products customized to their skincare needs

Ponds STP

Segment

Personal Skin Cream – Range of variant creams

Target Group

Women with beauty as a priority

Positioning

Ponds is helping women across the world to help take care of their skin

Ponds SWOT Analysis

Strengths

1. Pond’s has many good quality products which care for and restore the skin’s natural balance
2. Ponds range includes Pond’s Age Miracle, Flawless White, Perfect Results and White Beauty
3. Products are free from any toxic or mercury content
4. Excellent advertising and branding as Pond’s is one of the most recognized brands
5. The packaging of Pond’s products are eye-catching, suitable for its target market

6. Sponsorship of events, beauty pageants etc  helps the brand grow

7. Excellent distribution of Unilever helps the brand Ponds reach out to many people 

Weaknesses

1. Most products have limited packaging sizes, which may be inconvenient for some consumers
2. Intense competition in the cosmetics industry from international brands affects market share growth for Ponds

Opportunities

1. Expansion of cosmetics industry into semi-urban and rural areas of the country
2. Targeting audience from all age groups

3. Leveraging the existing brand name of Ponds and Unilever to boost their business further

Threats

1. High price for the products can limit potential consumers
2. Cosmetic Care still not a market in rural parts of the world
3. Availability of cheaper products from other brands in the market

4. Fake imitations can affect Ponds business

Competition

Competitors

1. Nivea
2. Lakme

3. Johnson & Johnson

4. Vaseline



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on:

Similar Brands in the same Sector: