Lux is one of the leading brands in the FMCG sector. Lux SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lux:
Quick Glance:
Above are the strengths in the SWOT Analysis of Lux. The strengths of Lux looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Lux SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Lux SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Lux are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lux SWOT analysis.
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About Lux
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Lux Overview | |
---|---|
Parent Company |
HUL (Unilever) |
Category |
Personal Health Care - Soaps |
Sector | |
Tagline/ Slogan |
Not Just Soap Its Skin Care; ab khubsuriti se darr kaisa; Lux brings out the star in you |
USP |
Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. |
Lux STP | |
Segmentation |
Personal Health – Soap for |
Target Market |
Urban & Semi Urban – Upper and middle class |
Positioning |
Affordable Luxury Soap for the upper and middle class people |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Lux. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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