1. Nirma has distribution at over 1 million retailers and approx 300 million consumers 2. Over 14000 employees work with Nirma 3. It has always practiced ‘value-for-money’ strategy targeting the huge Indian middle class market 4. Nirma purchased Searles Valley Minerals Inc., thus making it among the top Soda Ash manufacturer globally 5. Nirma has manufacturing facilities at 6 places in India 6. It has undertaken backward integration into manufacture of Industrial Products like Soda Ash, Fatty Acid, Glycerine, Sulphuric Acid etc
1. Market share is limited due to presence of other strong FMCG brands 2. Nirma has limited international presence as compared to other leading FMCG companies
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products
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