Dabur Red SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 7296
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SWOT Analysis of Dabur Red with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Red

Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Keep dental problems away, daant swasth life mast

USP

Gets rid of dental problems through Ayurvedic solutions

STP

Segment

Toothpowder or toothpastes

Target Group

People facing dental problems

Positioning

Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems

SWOT Analysis

Strengths

1. Scientifically validated formulation and Ayurvedic ingredients
2. Contains ingredients trusted by Indians as home remedies for dental problems
3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain
4. Reasonable price

5.Belonging to a strong family of Dabur having a name in Ayurvedic products

Weaknesses

1.Marketing not as powerful as Colgate
2.Unusual color of the toothpaste or toothpowder
3.Limited customer base

Opportunities

1.Expansion in markets outside India at a large level
2.Better promotion and expansion online
3.Explore rural segments

Threats

1.Price wars between competitors
2.Presence of easily available and lesser priced substitutes
3.New products from the competitors

Competition

Competitors

1.Colgate
2.Close Up
3.Pepsodent



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