SWOT Analysis of Dabur Red with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands - Toothpastes
Keep dental problems away, daant swasth life mast
Gets rid of dental problems through Ayurvedic solutions
Toothpowder or toothpastes
People facing dental problems
Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems
1. Scientifically validated formulation and Ayurvedic ingredients 2. Contains ingredients trusted by Indians as home remedies for dental problems 3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain 4. Reasonable price
5.Belonging to a strong family of Dabur having a name in Ayurvedic products
1.Marketing not as powerful as Colgate 2.Unusual color of the toothpaste or toothpowder 3.Limited customer base
1.Expansion in markets outside India at a large level 2.Better promotion and expansion online 3.Explore rural segments
1.Price wars between competitors 2.Presence of easily available and lesser priced substitutes 3.New products from the competitors
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