SWOT Analysis of Papa Murphy’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Take n Bake Pizza; Hand Made. Home Baked.
Choose your ingredients
Young Families with young children
Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go!
1. Freshly prepared pizzas 2. More than 1300 outlets in USA and Canada 3. Won multiple awards and made it to multiple magazine covers 4. Ranked among the top on Forbes list of top restaurant chains to buy
5. Low costs due to bake-in-house concept
6. First of its kind – Allows customisation
1. No delivery system and strong competition means limited market share 2. Pizzas can only be consumed at home
1. International expansion can boost the business significantly 2. Offer ready to eat baked pizzas 3. Expand market through targeting young adults and not just families
1. Prices of fresh ingredients fluctuate 2. New competition may arise with more options 3. Frozen Pizzas available in grocery stores
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