Amul Chocolates SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12587
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SWOT Analysis of Amul Chocolates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amul chocolates

Parent Company

Amul

Category

Chocolates

Sector

Food Products

Tagline/ Slogan

Taste of India

USP

Quality and affordability

STP

Segment

Quality conscious children and adults

Target Group

Kids and youth

Positioning

Taste of India by giving them quality products

SWOT Analysis

Strengths

1. Good product range which includes chocolates, toffees, syrups etc

2. Good quality and packaging
3. Excellent distribution network of Amul ensure availability
4. Branding and advertising through TVCs and print ads is popular
5. Pricing is good as it attracts large segment

Weaknesses

1. Limited international presence as compared to leading global brands
2. Penetration in rural areas is still limited

Opportunities

1. Tie-ups with hotel chains, restaurants

2.Special occasion packages 
3. Global expansion and more rural penetration

Threats

1. Local sweet dishes
2. Entry of other local or international brands

Competition

Competitors

1. Cadbury

2. Nestle Ltd

3. Mars(with all its child brands)


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