Mentos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5568
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SWOT Analysis of Mentos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mentos

Parent Company

Perfetti van Melle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Dimag ki batti jala de;

USP

A mint which is crunchy and smooth outside soft and really fresh inside

STP

Segment

People looking to have sweet after mint

Target Group

Youth from middle and upper class

Positioning

Having a Mentos gives you new ideas

SWOT

Strengths

1.Constant product Innovation

2.Promotion and advertising is extremely popular

3.Attractive Packaging

4.High Quality product

Weaknesses

1.Limited market share in the exrtemely competitive confectionary segment

Opportunities

1.Innovation within the brand

2.Sugar free products

Threats

1.Competition from international brand

2.Competition from domestic players

Competition

Competitors

1.Tic Tac

2.Mint-O

3.Nestle Polo

The table above concludes the Mentos SWOT analysis along with its marketing strategy and brand parameters.

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