Hatsun Agro SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1951
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SWOT Analysis of Hatsun Agro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hatsun Agro

Parent Company

Hatsun Agro Product Ltd

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Nothing added. Nothing removed

USP

Understands that its strength lies in consolidating its source – the dairy farmer, development policies are always based on building a strong bond with the farmer

STP

Segment

Food and beverages segment

Target Group

Households/restaurants/caterers/hotels

Positioning

Show a genuine care for the consumers

SWOT Analysis

Strengths

1. Over the years, Hatsun has been recognized for its ingenious strategies to deliver premium quality products processed using avant-garde technologies
2. Hatsun's state of the art processing units handle 2 million litres of milk per day. Its units have modern laboratories equipped for intensive quality control
3. Has established an extremely efficient supply chain management, superior logistics and a widespread distribution network spearheaded by exclusive franchisee outlets
4. Hatsun's procures fresh milk directly from the farmers.  To facilitate it in this process Hatsun has around 4,500 'Hatsun Milk Banks' (HMBs) covering over 8,000 villages.  Everyday 3 lakh plus farmers pour their milk at these HMBs

Weaknesses

1. Declining per capita availability of food grains
2. Rising animal feed costs
3. Price sensitive market and intense competition means limited market share

Opportunities

1. Demand for milk is likely to rise continuously and there is substantial growth potential
2. Increase in population and rise in income levels will see shift in the consumption pattern in favour of value added products
3. Consumers, these days prefer traditional beverages like butter milk, lassi, etc. as compared to carbonated beverages

Threats

1. Gloomy global economic environment
2. A gross lack of awareness among farmers about the quality parameters, including microbiological and chemical contaminants as well as residual antibiotics
3. The increase in prices of petroleum products and the increasing cost of power

Competition

Competitors

1. Nestle
2. Amul
3. Britannia



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