Sofit Soya Milk SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2687
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SWOT Analysis of Sofit Soya Milk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sofit Soya Milk

Parent Company

Godrej Hershey Ltd

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Sofit is not milk, it is just as good

USP

Provides the benefits of both Soya and Milk

STP

Segment

Soya Milk drink

Target Group

Kids and adults who want the benefits of milk with soya

Positioning

Not exactly milk, but something which provides even more nutritional benefits

SWOT Analysis

Strengths

1. Advertising on health & wellness
2. Power-packed nutritional beverage
3. Good packaging and distribution
4. Soya milk a new & exciting concept

5. Strong network of the parent company means good availability

Weaknesses

1. Many players in the market restrict market share and less recall

2. Brand penetration is mostly in the cities

Opportunities

1. Non-traditional marketing strategies
2. More advertising

Threats

1. Already established milk products in India who can leverage on their distribution network

2. Weaker distribution network in India because of which it might lose out on sales even after strong marketing
3. Milkmen still cater to a major portion of the market in India

Competition

Competitors

1. Mother Diary
2. Amul
3. Gopaljee



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