BRF Brasil Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3255

SWOT Analysis of BRF Brasil Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BRF-Brasil Foods

Parent Company

Merger between Perdigão S.A. and Sadia


Food Processing &Beverages


Food and Beverages

Tagline/ Slogan

We love to cook for you


Maintaining leadership in low costs in increasingly global market



Business segment it caters toFresh Food, Prepared and Processed Food, Dairy products

Target Group

Consumers of Specialty Food/Gourmet Cuisine mostly involving meat products


Offer the best product at a fair price

SWOT Analysis


1. Strong financial position and good presence in the food and beverages segment
2. Expanding Market Share globally
3. Diverse Product portfolio catering to a big segment
4. Good availability owing to a strong Supply Chain Network

5. Dominant Market Position having over 120,000 employees globally

6. The brand is present in over 100+ countries


1. Despite having a strong global presence, the brand recall is subdued compared to other brands

2. The brand has limited penetration in the emerging economies, which are huge potential markets


1.Growing Organic Food Market and customer preferences for quality food
2.Globalexpansion to emerging economies

3. Acquisition of small brands and global tie-ups


1.Stringent Government Regulations
2.Increasing competition from existing players
3.Fluctuating globals prices can affect operations



1. JBS
2. Marfrig
3. Tyson Foods

4. Bunge Limited


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