Happydent SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2222
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SWOT Analysis of Happydent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Happydent

Parent Company

Perfetti Van Melle

Category

Confectionery

Sector

Food and Beverages

Tagline/ Slogan

Daano tale diya jale, Muskura le jagmaga le

USP

Provides tooth whiteness that is too white

STP

Segment

Chewing gum for healthy teeth

Target Group

People who want a quick fix to the whiteness of your teeth

Positioning

As a quick fix to one’s teeth whiteness

SWOT Analysis

Strengths

1. Convenient solution to tooth whiteness
2. Glistering smile as evident from its ad campaigns
3. Innovative advertisements and marketing strategies

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Weaknesses

1. People consider the product to be carcinogenic
2. Limited market share owing to many brands and high brand switching

Opportunities

1. Non traditional marketing and promotions
2. Start a toothpaste line and launch this as a complementary product in India

Threats

1. Faces stiff competition from Orbit White
2. There is a sentiment that toothpastes are better tooth whiteners

Competition

Competitors

1. Orbit White

2. Big Babol

3. Wrigleys



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