Bounty SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3556
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SWOT Analysis of Bounty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bounty

Parent Company

Mars

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Paradise Dram

USP

Coconut chocolate which is a global brand

STP

Segment

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Best coconut filled chocolate

SWOT Analysis

Strengths

1.Excellent brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Only major chocolate brand offering coconut based flavour

Weaknesses

1.Slightly higher priced as compared to other branded chocolates

2.Limited brand presence in emerging markets

Opportunities

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Threats

1.Other competing chocolate brands

2.Calorie conscious people

Competition

Competitors

1. Cadbury's 5 Star
2. Nestle Milkybar
3. Mars



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