Mars SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12365
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SWOT Analysis of Mars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mars

Parent Company

Mars

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Work, rest and play

USP

MARS bar is one of the confectionery industry's greatest success stories

STP

Segment

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Mars bar can be enjoyed at every moment

SWOT Analysis

Strengths

1.International brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Sponsors global football teams

6. Excellent advertising and top of the mind brand

Weaknesses

1.Slightly expensive chocolates

2. Intense competition means high brand switching

Opportunities

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Threats

1.Other competing chocolate brands

2.Calorie conscious people

Competition

Competitors

1. Cadbury's 5 Star

2. Toblerone


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