SWOT Analysis of The Pita Pit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The Pita Pit
The Pita Pit USA Inc.,
Quick service sandwich chain
Fresh thinking. Healthy eating
Health conscious consumers
College going youth
Fun, Fast, Fresh and Healthy sandwiches
1. Strategically located in college towns means good reach 2. Stay open late into the night means more time for customers 3. 300+ locations throughout the US 4. Customizable sandwiches and different menu
5. Fresh and healthy ingredients included in meals
6. No deep frying and grilling means a healthy menu
1. Limited breakfast menu is a concern 2. Ambience of a fast food joint might not give a good experience 3. Limited brand presence as compared to global food chains
1. Rising health consciousness of consumers 2. Engage and educate college students 3. Associate itself with health related charities
1. Highly competitive category 2. Two large national submarine sandwich chains 3. Rising operational costs
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