US Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2726
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SWOT Analysis of US Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

US Steel

Parent Company

United States Steel  Corporation

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Building Value, World competitive, Making Steel

USP

One of the World’s largest steel producer & manufactures a wide range of value-added steel sheet and tubular products

STP

Segment

Flat-rolled Products (Flat-rolled), U. S. Steel Europe (USSE)

and Tubular Products (Tubular)

Target Group

Automotive, appliance, container, industrial machinery, construction, and oil and gas industries

Positioning

Setting world-class standards in everything it does

SWOT Analysis

Strengths

1. Market leader in US with a workforce of over 45,000

2. Operations are efficient and high tech

3. A leader in both process and product technology

4. Annual raw steelmaking capability of nearly 30 million net tons

5. The company’s customer focus is intense

Weaknesses

1. U. S. Steel and its end-product markets continue to be impacted by challenging economic conditions

2. Increased imports of steel products into North America shows inability to cater to demand

Opportunities

1. Exploit opportunities related to the availability of reasonably priced natural gas as an alternative to coke in the iron reduction process to improve cost competitiveness

2. The increased and ongoing development of shale resources presents an opportunity to increase tubular product sales

3. The completion of the ERP project will provide opportunities to streamline, standardize and centralize business processes in order to maximize cost effectiveness, efficiency and control across global operations

Threats

1. U. S. Steel may face increased risks of customer and supplier defaults

2. Rapidly growing supply in China may result in additional excess worldwide capacity and falling steel prices

3. Steel consumption is highly cyclical which may have an adverse effect on profitability and cash flow

Competition

Competitors

1. AK Steel Holding Corporation
2. Allegheny Technologies Incorporated
3. ArcelorMittal



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