Fujitsu SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3673

SWOT Analysis of Fujitsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fujitsu Ltd.


Computer Hardware


IT and Technology

Tagline/ Slogan

The possibilities are infinite


Excellent technology solutions and serviceability to clients



Worldwide IT support users

Target Group

Companies requiring technology solutions, Ubiquitous  product solutions and device solutions


Creating new value and promoting development of technology for future generation

SWOT Analysis


1. Fujitsu is the one is the world's largest IT services provider and top in Japan

2. Fujitsu is among the world's top five providers of servers

3. Fujitsu Group holds about 100,000+ patents worldwide

4. Leading Industry For Eco-Friendly Environment

5. Long term relationship with Customers


1. Seen as lesser brand than compared to global leaders in electronics product sale

2. Market share is limited due to intense competition


1. Emerging Market Growth gives Fujitsu Expansion Potential
2. Merger with Toshiba Mobile phones

3. Microsoft and Fujitsu expanded partnership

4. Global demand to business solution through IT services


1. Geopolitical risk for Fujitsu
2. Large Global Competitors
3. Wars in middle East

4. Tsunami conditions in Japan

5. Fluctuation of currency Yen

6. Global Economic turndown



1. Hewlett-Packard
2. Dell
3. Sharp Corporation

4. Rambus


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