Wesfarmers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1848
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SWOT Analysis of Wesfarmers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wesfarmers

Parent Company

Corporative structure

Category

Diversified interests

Sector

Retail

Tagline/ Slogan

100 years, thousands of stories

USP

A conglomerate of department stores and acquired supermarkets for a range of retail offerings

STP

Segment

Grocery shoppers; shoppers of automotive parts; shoppers of home and lifestyle products

Target Group

Shoppers seeking convenience, variety, discounts and services

Positioning

Wesfarmers has a diversified business with stores like Coles, Kmart, Bunnings Warehouse, Officeworks, Target

SWOT Analysis

Strengths

1. Established since 1914 shows the brands legacy

2. Emphasis on community development initiatives
3. Delivering convenience and customer service
4. Key importance to quality and performance

5.Large number of stores, in-store staff and a strong workforce of over 200,000

6. Special offers and discounts for attracting customers

7. Sales also through online formats

8. Variety suiting every price points

Weaknesses

1. Being a market leader, always under scrutiny for any critical decision taken

2. Experiences limited to Australia means low geographic presence

Opportunities

1. Expand outside Australia

2. Enhance quality, service and experience benchmarks across stores

3. Employee and customer loyalty initiatives across businesses

Threats

1. Businesses facing threat from competitors
2. Economic downturn leading to plummeted consumer confidence levels, and lower demand

3. Competitor offering specialized products and services at equitable price levels

Competition

Competitors

1. Best & Less

2. Myer

3. Woolworths

4. hs home


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