Colorplus SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2094
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SWOT Analysis of Colorplus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colorplus

Parent Company

Raymond limited

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The name spells innovation

USP

Variety of colors with premium quality

STP

Segment

People who spend more on Leisure and Casual wear

Target Group

Urban Upper middle class

Positioning

High end Leisure and casual wear

SWOT Analysis

Strengths

1. Usage of pioneered techniques like Golf ball wash, Cone Dyed casuals to maintain product quality.
2. Provides Spectrum is an exclusive membership to premium customers, with excellent rewards and benefits.
3. All garments are handcrafted and use modern technology like “chinos 6030” which ensures wrinkle free clothing.
4. The brand has over 350 stores across the country and is prevalent in the Middle East

Weaknesses

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Opportunities

1.Growing Market in India and abroad
2.Consistent growth in India and more fashion conscious people
3.Leverage bigger brand of Raymond

Threats

1. Competition from international brands entering the market
2. Constantly changing fashion trends means inventory issues

Competition

Competitors

1.Tommy Hilfiger
2.Peter England
3.Van Huesen



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