Anna Sui SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5237
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SWOT Analysis of Anna Sui with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anna Sui

Parent Company

Anna Sui Corporation

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

Shine like a movie star with Anna sui

USP

Unique Style & Packaging

STP

Segment

Cosmetics, fashion and perfumes

Target Group

Fashion centric urban upper-middle class

Positioning

Timeless designs and ability to transcend era with historical and culturally inspired collections

SWOT Analysis

Strengths

1. Stores in over 50 countries and are also widely distributed at leading department stores worldwide

2. Nail color is the biggest strength as it offers variance in colors and is long-lasting

3. Create their own brand (unique)

4. Store design, store staff trained

5. Product style combined with Western culture, and  constantly  push  new opportunities
6.The product range is extensive (Makeup, Skincare, perfumes, clothing,  boutique)

Weaknesses

1.High price as compared to some other brands

2.Brand presence is limited compared to its competitors

Opportunities

1.Asian market demand is high

2.Present in 30 countries, and has more than 300 sales outlets

German wella AG, signed a perfume Protocol (quality assurance)

3. Cooperation with the South Korean mobile phone maker Samsung launched the Anna Sui style phone

Threats

1.The market of counterfeit/ fake imitation goods is increasing

2. Brand does not have international visibility hence brand value might dilute

Competition

Competitors

1.Betsey Johnson

2. Pauls boutiques

3. Chanel



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