Banana Republic SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 14125
Advertisements

SWOT Analysis of Banana Republic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banana Republic

Parent Company

GAP Inc.

Category

Apparel and Accessories

Sector

Lifestyle & Retail

Tagline/ Slogan

Accessible luxury

USP

Banana Republic specializes in higher-end clothing and basics, carrying suits, personal care, and intimates

STP

Segment

Banana Republic caters to a segment looking for premium products willing to pay a premium price

Target Group

Target market is the 25-35 age group.

Positioning

Fashionable wear at accessible prices.

SWOT Analysis

Strengths

1.Global brand recognition and popular brand image

2. Franchising system opted by the brand and thus easy to expand.

3. The brand is popular with premium class looking for luxury

4.International fashion and global trends are religiously followed by the brand thus satisfying the needs of its loyal customers
5. Offers diverse products like apparel, shoes, handbags etc for both women and men
6. Strong distribution of Gap means available at all multi-brand retail stores globally

Weaknesses

1. Sometimes perceived as an extremely expensive product
2. Competition from existing brands means more brand switching

Opportunities

1. Global markets in Europe and China and other emerging economies
2. Penetration of e-commerce i.e.  sales made online is growing
3. Tie-ups with fashion houses and retail chains

Threats

1. Economic fluctuations affect apparel retail business
2. Cost of prime real estate is competitive, i.e. location of stores is a key factor of it’s strategy
3. Increasing awareness and penetration of competitive brands

Competition

Competitors

1. H&M

2. Forever21
3.Zara


The table above concludes the Banana Republic SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Banana Republic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: