Graff Diamonds SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2147
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SWOT Analysis of Graff Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Graff Diamonds

Parent Company

Graff Diamonds

Category

Diamonds and jeweler

Sector

Lifestyle and retail

Tagline/ Slogan

The most fabulous jeweler in the world

USP

Distinct Style

STP

Segment

Upper class earners ,usually from wealthy family

Target Group

Men and woman clientele from all over the world who wants state of the art jeweler

Positioning

Rare gems which have perfection

SWOT Analysis

Strengths

1. Craftsmanship has immense experience of making , cutting and polishing the diamonds
2. A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making
3. It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds
4. Every diamond bears the hallmark of quality, authencity

Weaknesses

1. Trading is affected due to fluctuating marketing conditions
2.Limited networking in India, Africa, Europe, Middle East etc

Opportunities

1. There is tremendous demand in the emerging markets
2.Use of advanced technology is an added value
3. More marketing and advertising to increase brand recall globally

Threats

1. Chinese slowdown will effects its operations in Asia
2.Fears grow over due to the euro zone crisis
3. Import-export duties on luxury goods would affect business

Competition

Competitors

1. Tiffany and Co.
2.De Beers
3.Cartier



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