Graff Diamonds SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2050

SWOT Analysis of Graff Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Graff Diamonds

Parent Company

Graff Diamonds


Diamonds and jeweler


Lifestyle and retail

Tagline/ Slogan

The most fabulous jeweler in the world


Distinct Style



Upper class earners ,usually from wealthy family

Target Group

Men and woman clientele from all over the world who wants state of the art jeweler


Rare gems which have perfection

SWOT Analysis


1. Craftsmanship has immense experience of making , cutting and polishing the diamonds
2. A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making
3. It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds
4. Every diamond bears the hallmark of quality, authencity


1. Trading is affected due to fluctuating marketing conditions
2.Limited networking in India, Africa, Europe, Middle East etc


1. There is tremendous demand in the emerging markets
2.Use of advanced technology is an added value
3. More marketing and advertising to increase brand recall globally


1. Chinese slowdown will effects its operations in Asia
2.Fears grow over due to the euro zone crisis
3. Import-export duties on luxury goods would affect business



1. Tiffany and Co.
2.De Beers


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