Burton Menswear SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4779
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SWOT Analysis of Burton Menswear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Burton Menswear

Parent Company

Burton Menswear

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Burton Menswear London

USP

Men’s Fashion

STP

Segment

Mid Economy to Premium apparel segment

Target Group

Urban Men from the upper middle class

Positioning

Fulfilling fashion needs for men

SWOT Analysis

Strengths

1. An established fashion house
2. Quality of Service is the most important aspect in Burton also known as the Burton Quality of Service
3. Established a niche for itself in Men’s clothing
4. High product reputation and brand presence

Weaknesses

1.Has to maintain its brand image and hence a lot of money is spent in maintaining it
2. Limited brand penetration and recall globally compared to competitors

Opportunities

1.To expand its product line to cover all the fashion needs for men
2.To open more outlets in the emerging countries with the amount of increase in the disposable income
3. Sponsorships for fashion events to boost brand presence

Threats

1.Intense Competition
2.Ease of substitutes
3.Imitation of fashion by other fashion houses and local competitors

Competition

Competitors

1.Dillon
2.Debenhams
3.Next



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