SWOT Analysis of Burton Menswear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Burton Menswear London
Mid Economy to Premium apparel segment
Urban Men from the upper middle class
Fulfilling fashion needs for men
1. An established fashion house 2. Quality of Service is the most important aspect in Burton also known as the Burton Quality of Service 3. Established a niche for itself in Men’s clothing 4. High product reputation and brand presence
1.Has to maintain its brand image and hence a lot of money is spent in maintaining it 2. Limited brand penetration and recall globally compared to competitors
1.To expand its product line to cover all the fashion needs for men 2.To open more outlets in the emerging countries with the amount of increase in the disposable income 3. Sponsorships for fashion events to boost brand presence
1.Intense Competition 2.Ease of substitutes 3.Imitation of fashion by other fashion houses and local competitors
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