SWOT Analysis of Pomellato with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jeweler and luxury gifts
Lifestyle and retail
Tradition of craftsmanship
Women looking for every day as well as special occasion jewellery
Women from the premium class from the urban areas
Dynamism and modernity, while retaining the brand's tradition and values.
1.Creativity, research and Innovation and strong originality of communication
2. Pomellato has a team of approx 500 employees, who are highly skilled. 3. It has introduces concept of 'prêt-à-porter’, which means jeweler for every occasion 4. It’s one the top 5 jeweler in Europe 5. It also introduced mix and match jewel designs
6.Advertisng campaigns have been successful in grabbing a large chunk of customers awareness
1.Less brand awareness outside Europe 2. The brand has a limited market share growth as compared to leading jewellery brands
1.Needs a strong presence in UK, China and Japan 2.Requirement of strong franchisee model 3. Tie-ups with fashion houses and events to increase awareness
1.Duplication in designs 2.Needs continuous changes in the design prospects 3.Needs to use modern day technology since, More and more companies are becoming technological sound by using design software’s.
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