Pomellato SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2139
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SWOT Analysis of Pomellato with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pomellato

Parent Company

Pomellato

Category

Jeweler and luxury gifts

Sector

Lifestyle and retail

Tagline/ Slogan

Pomellato

USP

Tradition of craftsmanship

STP

Segment

Women looking for every day as well as special occasion jewellery

Target Group

Women from the premium class from the urban areas

Positioning

Dynamism and modernity, while retaining the brand's tradition and values.

SWOT Analysis

Strengths

1.Creativity, research and Innovation and strong originality of communication

2. Pomellato has a team of approx 500 employees, who are highly skilled.
3. It has introduces concept of 'prêt-à-porter’, which means jeweler for every occasion
4. It’s one the top 5 jeweler in Europe
5. It also introduced mix and match jewel designs

6.Advertisng campaigns have been successful in grabbing a large chunk of customers awareness

Weakness

1.Less brand awareness outside Europe
2. The brand has a limited market share growth as compared to leading jewellery brands

Opportunities

1.Needs a strong presence in UK, China and Japan
2.Requirement of strong franchisee model
3. Tie-ups with fashion houses and events to increase awareness

Threats

1.Duplication in designs
2.Needs continuous changes in the design prospects
3.Needs to use modern day technology since, More and more companies are becoming technological sound by using design software’s.

Competition

Competitors

1.Harry Winston
2.Graff
3.David Yurman



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