L.L. Bean SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3145
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SWOT Analysis of L.L. Bean with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

L.L. Bean

Parent Company

L.L Bean

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Classics with Practical Versalitiy

USP

Quality apparel, outdoor equipment and expert advice

STP

Segment

Men and Women who want quality and stylish outdoor apparel and equipment

Target Group

Urban upper middle class men and women

Positioning

Classics  with Practical Versatility

SWOT Analysis

Strengths

1. A well established outdoor brand since a century
2. Has a global presence
3. Is a trusted brand in quality
4. Family owned company and hence the profit margins are more and corporate hassles are less

5. Good product portfolio and wide range

Weaknesses

1.Has to maintain its strong brand presence
2.Since has established a niche in outdoor, it will become difficult to diversify in new segments

3. Less international presence as compared to leading brands

Opportunities

1.To become the brand known for outdoor all over the world with its hundred year heritage
2.To expand its business using the digital revolution

Threats

1. Competition by expert companies
2.Ease of access to materials due to world converging into a global village

Competition

Competitors

1. Columbia Sportswear

2. Eddie Bauer

3. Timberland

4. J.Crew



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