L.L. Bean SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3570

SWOT Analysis of L.L. Bean with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

L.L. Bean

Parent Company

L.L Bean


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Classics with Practical Versalitiy


Quality apparel, outdoor equipment and expert advice



Men and Women who want quality and stylish outdoor apparel and equipment

Target Group

Urban upper middle class men and women


Classics  with Practical Versatility

SWOT Analysis


1. A well established outdoor brand since a century
2. Has a global presence
3. Is a trusted brand in quality
4. Family owned company and hence the profit margins are more and corporate hassles are less

5. Good product portfolio and wide range


1.Has to maintain its strong brand presence
2.Since has established a niche in outdoor, it will become difficult to diversify in new segments

3. Less international presence as compared to leading brands


1.To become the brand known for outdoor all over the world with its hundred year heritage
2.To expand its business using the digital revolution


1. Competition by expert companies
2.Ease of access to materials due to world converging into a global village



1. Columbia Sportswear

2. Eddie Bauer

3. Timberland

4. J.Crew


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