SWOT Analysis of L.L. Bean with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Classics with Practical Versalitiy
Quality apparel, outdoor equipment and expert advice
Men and Women who want quality and stylish outdoor apparel and equipment
Urban upper middle class men and women
Classics with Practical Versatility
1. A well established outdoor brand since a century 2. Has a global presence 3. Is a trusted brand in quality 4. Family owned company and hence the profit margins are more and corporate hassles are less
5. Good product portfolio and wide range
1.Has to maintain its strong brand presence 2.Since has established a niche in outdoor, it will become difficult to diversify in new segments
3. Less international presence as compared to leading brands
1.To become the brand known for outdoor all over the world with its hundred year heritage 2.To expand its business using the digital revolution
1. Competition by expert companies 2.Ease of access to materials due to world converging into a global village
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