Staples SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10756
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SWOT Analysis of Staples with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Staples

Parent Company

Staples

Category

Office supply chain store

Sector

Lifestyle and Retail

Tagline/ Slogan

That was easy

USP

Low prices, guaranteed

STP

Segment

Office going people

Target Group

Influencer and people from purchase department of office

Positioning

Low prices for office supplies, electronics and furniture

SWOT Analysis

Strengths

1. Over 2,000 stores worldwide in 26 countries.
2. Sells office machines, promotional products, furniture, technology and business services both in stores and online.
3. Staples do business exclusively with enterprises in multiple European countries as Staples Advantage.
4. More than 1,00,000 employee worldwide.

5. Creative advertising and branding has enhanced its brand visibility

Weaknesses

1. Still hasn’t made penetration into the emerging economies

2. Strong competition means market share is less compared to global leaders

Opportunities

1. Global penetration into emerging economies
2. Incorporation of recycled content gives an edge over and above its competitor in a society.
3. Better customer relationship will help to achieve more market share.

Threats

1. Expansion planning in offerings by Staples may dilute focus on core competency
2. Intense competition

3. Changing govt policies and regulations on FDIs

Competition

Competitors

1. Walmart
2. Office Max
3. Circuit City Stores



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