Reliance Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7414
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SWOT Analysis of Reliance Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Retail

Parent Company

Reliance group

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Aapki khushi hamari khushi

USP

Trusted quality and strong backing of parent company

STP

Segment

Quality and price cautious group

Target Group

Upper middle class and middle class

Positioning

Quality and trust

SWOT Analysis

Strengths

1.It is Indian retail chain with 900+ stores in 80 cities in India

2.Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry

3.It owns various private label brands

4.It has strong distribution network- 1600 channels in villages

5. Strong backing of the parent company

Weaknesses

1.Product variety is available but more SKUs are not present due to inefficient back end infrastructure

2. Poor inventory control at certain locations is a concern

Opportunities

1.Sourcing directly from farmers; no middlemen could earn more profit as number of farmers will increase five times in next 5 years

2.Leveraging on brand name and entering into Reliance saloon

3.Large potential to reduce operation cost in cities using strong supply chain

Threats

1. Strong competition globally from Carrefour, Metro A.G., Tesco

2.Operationg cost are too high

3.Wallmart is biggest competitor when it comes to sourcing/ backward integration

Competition

Competitors

1.Subhiksha

2.RPG group

3.Future Group

4.Star India Bazaar



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