Subhiksha SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2069
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SWOT Analysis of Subhiksha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Subhiksha

Parent Company

Subhiksha group

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Bachat mera adhikar, Subhiksha mera Abhimaan

USP

Value for money

STP

Segment

Qualityand price cautious group

Target Group

Upper middle class and lower middle class

Positioning

Quality and trust

SWOT Analysis

Strengths

1. It is Indian retail chain with 1600 stores allover India

2. Skilled workforce that help customers in buying decisions

3. Prices are 8 % less than the MRP so its affordable for common man

4. Better ambience than typical retail store helps to gain customer time

5.Strong supply chain management

Weaknesses

1.Limited attractive promotional offers to attract customers

2.Decreasing footfall in stores is a concern

3.Less geographical reach restricted mostly in metro cities

Opportunities

1.Using ATL promotional offers could cater to mass consumers in minimum time

2.Leverage on brand name could help them expand in semi metro city

3.Positioning on quality and variety and not only on pricing

Threats

1. Consumers are getting highly brand cautious in various socio-economic classes

2.Brand image has been deteriorating and sales getting hampered too due to competition

Competition

Competitors

1.Reliance Retail

2.RPG group

3.Future Group

4.Star Bazaar


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