JC Penney SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7249

SWOT Analysis of JC Penney with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JC Penney

Parent Company

J. C. Penney Company, Inc.


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Chain of American mid-range department stores



American citizens looking for household products

Target Group

Middle class and upper middle class families


Mid-range department stores

SWOT Analysis


1. Present in more than 1100+ number of locations
2. Revenue performance is great with a strong financial position
3. Present in Clothing, Footwear, Furniture, Jewelry, Beauty products,Electronics.
4. It offers kids free haircuts

5. Offers shipment of goods which enhances customer experience

6. Has launched a variety of private labels


1. The company has less presence globally specially emerging economies

2. The market share is limited as even competitors give similar offerings


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1.Playing on price point level
2.Financial control is not their on operational cost

3. Expansion from competitors is a major threat



1. Daiei
2. Mercuries & Associates
3. J Front Retailing


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