Hobbycraft SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1347

SWOT Analysis of Hobbycraft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Arts and crafts store


Retail stores

Tagline/ Slogan

Let’s get making


Huge range under single roof and resultant destination that competition is unable to match



People interested in buying low cost arts and crafts products

Target Group

Middle class people who have interest and leisure time to buy arts and crafts products


A value for money superstore for people who likes and value arts and crafts products

SWOT Analysis


1.  Only multiple arts and crafts specialist in UK with over 70+ superstores
2.  Vast variety of brands with good product mix
3.  Good management and high profitability
4.  Good online presence offering a variety of products

5.  Continuous growth in craft markets even in tough retail trading conditions

6. Low prices as compared to competitors adds to brand value


1. Online presence not as comparable to big retailers

2.  Not able to tap young demography since its brand recall is slightly lower than bigger brands
3. Failure to create a franchise model and create stores in rest parts of the world


1. Can improve upon its distribution and sourcing activities
2. Expansion of it e-commerce services
3. Economic downturn will favor the business of Hobby craft

4. Expansion in continental Europe


1. Competitors increasing in multiple products business
2. Big retailers like Amazon influencing the market of hobbycraft
3. With improving economic conditions, people will shift to more costly premium products than buying the crafts



1.  Argos
2. WH Smith
3. The works



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