TJ Maxx SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2897
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SWOT Analysis of TJ Maxx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TJ Maxx

Parent Company

TJX Companies

Category

Department Store

Sector

Retail

Tagline/ Slogan

Designer Brands at TJ prices

USP

Designer brands at affordable prices

STP

Segment

Middle/Upper Middle class people

Target Group

Middle/Upper Middle class people

Positioning

Designer brands at affordable prices

SWOT Analysis

Strengths

1.  A chain with more than 1000 stores in more than 5 different countries
2. The price levels in the stores is comparatively on the lower side.
3. The stores had growing sales which is a good sign

4.  The online store has been expanding over the years

5. The store has excellent presence and strong focus on customer service

Weaknesses

1.  The customer service is not seen as the best in these stores
2.  People find it contradictory that designer clothes are sold in bulk
3.  Many of these department stores have a very few categories

Opportunities

1. They have an opportunity to increase their international market share

2.  They have many in store merchandising activities planned to attract  new customers

3.  They are trying to expand the number of stores across various countries

Threats

1. Credit card fraud which happened in the stores have affected the company’s reputation
2. Increasing competition in the industry

3. They have to compete more on price since the competition is increasing

Competition

Competitors

1. Ross stores

2. Stage stores Inc
3. Burlington coat factory



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