Oliver Wyman SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 2662
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SWOT Analysis of Oliver Wyman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oliver Wyman

Parent Company

Marsh & McLennan Companies

Category

Financial services consulting

Sector

Consulting

Tagline/ Slogan

Get there faster

USP

They pay higher salary than their competitors

STP

Segment

Organisations looking for consultancy and business solutions

Target Group

All industries and companies

Positioning

Financial Services Consulting firm

SWOT Analysis

Strengths

1. They were ranked among the top in the Vault Consulting
2. They are a part of Marsh & McLennan companies which gives them wide area of expertise

3. Pan-industry experience adds value to the business

4. Has a geographic reach in over 25 countries

5. Nearly 3,000 people strong workforce

Weaknesses

1. Lesser known brand compared to competition despite having good penetration

2. Companies setting up own knowledge and analytical centres hurts business

Opportunities

1. They have immense opportunities in emerging economies

2. Tie-ups with international consulting brands

3. Increasing scope of analysis by targeting newer sectors

Threats

1. They have been associated with many financial controversies
2. The ongoing recession can affect their business

Competition

Competitors

1. KPMG
2. Ernst & Young


The table above concludes the Oliver Wyman SWOT analysis along with its marketing and brand parameters.

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