Facebook SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 52751
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SWOT Analysis of Facebook with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Facebook

Parent Company

Facebook Incorporation

Category

Website- Social Networking

Sector

Media and Entertainment

Tagline/ Slogan

Facebook is a social utility that connects you with the people around you; Facebook helps you connect and share with the people in your life

USP

A very strong platform to connect with friends

STP

Segment

Internet utilizing computer users

Target Group

Youth inclined towards internet usage and Business advertisers

Positioning

Positioned as the biggest social network to stay connected with friends

SWOT Analysis

Strengths

1.A large acquired customer mind space
2. Quite trusted and popular brand among business advertisers
3. A very strong customer base which helps in expanding
4. Provides a very strong platform to connect with friends
5. Over 800 million active users and 3000 employees
6. Biggest brand name in social networking with presence in over 70 languages
7. Unique and popular games and apps attracts a huge customer base

Weaknesses

1.Unnecessary modifications in interface and appearance have not been appreciated by most of the users

2.Unable to attract professional user accounts
3.Prone to hacking and fake accounts
4.No presence in physical markets

Opportunities

1. Tapping the business opportunities in emerging economies
2.Businesses having no online presence
3.Integrate with more telecom operators or similar companies

Threats

1. Competitors trying to improvise their own product
2.New upcoming social networking websites
3.Fake accounts and hacking instances can reduce the credibility

Competition

Competitors

1.Myspace
2.Orkut

3.Google+



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