Twitter SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 9777
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SWOT Analysis of Twitter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Twitter

Parent Company

Twitter Incorporation

Category

Website- Social Networking

Sector

Media and Entertainment

Tagline/ Slogan

Follow your interests; Yours to Discover

USP

A micro-blogging websites on which the celebrity accounts are highly credible

STP

Segment

Internet utilizing computer users

Target Group

People looking to follow their favorite celebrities and brands

Positioning

Positioned as a social networking and micro-blogging website

SWOT Analysis

Strengths

1.A good brand image in market for credible celebrity accounts
2. One of the early market entrants
3. Speedy and concise updates enabled
4. Highly preferred by organizations or celebrities for business or       publicity purpose
5. Has a strong brand name already and popular mascot the bluebird
6.Great platforms to interact with their customers

Weaknesses

1. Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users.

2.Unable to innovate to offer newer features
3.The business model has limited scope for expansion

Opportunities

1. It may become the dominant way for businesses to communicate with their customers.
2.To invite more celebrities and organizations to create credible accounts
3.Integrate with more telecom operators or similar companies

Threats

1. Competitors present in market
2.New upcoming social networking websites
3.Fake accounts and hacking instances

Competition

Competitors

1. Facebook
2.Tumblr
3. Jaiku



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