Posted in Media & Entertainment, Total Reads: 10254
SWOT Analysis of Twitter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website- Social Networking
Media and Entertainment
Follow your interests; Yours to Discover
A micro-blogging websites on which the celebrity accounts are highly credible
Internet utilizing computer users
People looking to follow their favorite celebrities and brands
Positioned as a social networking and micro-blogging website
1.A good brand image in market for credible celebrity accounts 2. One of the early market entrants 3. Speedy and concise updates enabled 4. Highly preferred by organizations or celebrities for business or publicity purpose 5. Has a strong brand name already and popular mascot the bluebird 6.Great platforms to interact with their customers
1. Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users.
2.Unable to innovate to offer newer features 3.The business model has limited scope for expansion
1. It may become the dominant way for businesses to communicate with their customers. 2.To invite more celebrities and organizations to create credible accounts 3.Integrate with more telecom operators or similar companies
1. Competitors present in market 2.New upcoming social networking websites 3.Fake accounts and hacking instances
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