Nuffield Health SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 935
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SWOT Analysis of Nuffield Health with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nuffield Health

Parent Company

Nuffield Health

Category

Health and wellbeing facilities

Sector

Healthcare

Tagline/ Slogan

-

USP

A non-profit organisation (the UK's largest health charity) in the United Kingdom, established in 1957

STP

Segment

Health conscious people who are looking for overall health solutions, preventive health solutions, through all-round fitness

Target Group

Health conscious people who are looking for overall health solutions, preventive health solutions, through all-round fitness

Positioning

It is independent of the National Health Service and is constituted as a registered charity

SWOT Analysis

Strengths

1. Acquiring gym networks, incorporating health services within them, to create Fitness and Wellbeing Centres
2. Offer unique clinical health services to individuals and corporate clients alike
3. Receive a personalised gym programme to get you on track and help you reach your fitness objective

4. It is the largest charity hospital chain in the UK

5. The organization has over 11000 employees in the workforce

Weaknesses

1. Not enough staff time to plan more events
2. Restrictions to the UK means limited geographic presence

Opportunities

1. Active volunteer committee willing to plan and organise events

2. Patients active in the services provided can be asked for their opinions and suggestions

3.With increase in focus on healthcare, it has an opportunity to expand geographically

Threats

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

Competition

Competitors

1. International Hospitals Group
2. Four Seasons Health Care
3. Circle

 


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