Barwa Real Estate SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3724
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SWOT Analysis of Barwa Real Estate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barwa Real Estate

Parent Company

Barwa Group

Category

Management, development and brokerage

Sector

Real estate

Tagline/ Slogan

-

USP

Strong player in the real estate segment

STP

Segment

UK, France, Germany and Switzerland realestate

Target Group

High and medium income group

Positioning

Reliable and trustworthy

SWOT Analysis

Strengths

1. Largest listed real estate company in Qatar in terms of real estate development
2. Strong global presence
3. Strong asset base of huge land bank
4. Prime location of projects

Weaknesses

1.Need for more market transparency
2.Non compliance with international benchmarks and Debt burden to hurt strategic goals

Opportunities

1.FIFA World cup is driving the real estate market
2.Strong high end apartment sales
3.Geographic expansion

Threats

1.Changes in real estate prices
2.Delay in projects beyond expectation
3.Fluctuating interest rates

Competition

Competitors

1.Arab Real Estate Company
2.Emaar Properties
3.Kuwait Real Estate Company



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