Tata Housing Development Company SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3010

SWOT Analysis of Tata Housing Development Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Housing Development Company

Parent Company

Tata Group


Development of properties in residential, commercial and retail sectors


Real Estate

Tagline/ Slogan



First Indian real estate developer to enter the Indian markets



Properties in residential, commercial and retail sectors

Target Group

Straddles across consumer segments from value housing to luxury housing


Provides an enhanced lifestyle with sustainable environment

SWOT Analysis


1. Has almost 4 decades of experience
2. Partnered with internationally acclaimed architects and design consultants
3. Biggest proponent of green initiatives in the real estate sector
4. Takes initiatives such as WallBook to provide a platform for social change

5. Tata Housing launched – Smart Value Homes Limited to cater to low-cost and affordable housing in the price range of Rs. 4–10 Lacs

6. Estimated potential target audience of projects is over 25 million


1.High cost of finance and immense competition is a concern
2.Limited global presence
3.Vulnerable to local economic conditions


1.Expansion in tier I and II cities
2.Shortage of houses in urban areas
3.Tax incentives for housing investment


1.Shortage of skilled professionals
2.Economic downturn
3.Fluctuating interest rates



1.K Raheja Corporation
2.DLF Limited
3.Godrej Properties Limited


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