Tata Housing Development Company SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3146
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SWOT Analysis of Tata Housing Development Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Housing Development Company

Parent Company

Tata Group

Category

Development of properties in residential, commercial and retail sectors

Sector

Real Estate

Tagline/ Slogan

-

USP

First Indian real estate developer to enter the Indian markets

STP

Segment

Properties in residential, commercial and retail sectors

Target Group

Straddles across consumer segments from value housing to luxury housing

Positioning

Provides an enhanced lifestyle with sustainable environment

SWOT Analysis

Strengths

1. Has almost 4 decades of experience
2. Partnered with internationally acclaimed architects and design consultants
3. Biggest proponent of green initiatives in the real estate sector
4. Takes initiatives such as WallBook to provide a platform for social change

5. Tata Housing launched – Smart Value Homes Limited to cater to low-cost and affordable housing in the price range of Rs. 4–10 Lacs

6. Estimated potential target audience of projects is over 25 million

Weaknesses

1.High cost of finance and immense competition is a concern
2.Limited global presence
3.Vulnerable to local economic conditions

Opportunities

1.Expansion in tier I and II cities
2.Shortage of houses in urban areas
3.Tax incentives for housing investment

Threats

1.Shortage of skilled professionals
2.Economic downturn
3.Fluctuating interest rates

Competition

Competitors

1.K Raheja Corporation
2.DLF Limited
3.Godrej Properties Limited


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