West Ham United FC SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 984
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SWOT Analysis of West Ham United FC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

West Ham United FC

Parent Company

West Ham United Football Club

Category

Sports

Sector

Sports

Tagline/ Slogan

-

USP

One of the leading players in the premier league

STP

Segment

Football – English Premiere League

Target Group

Young people or adults interested in football

Positioning

Positioned as having a never give up attitude

SWOT Analysis

Strengths

1. Globally recognized brand with an increase in awareness in Asia, US and Australian markets.

2. High quality merchandising

3. Future home stadium with increased capacity

4. Great fan support

5. Associated sponsors like Alpari, SBOBET.

6. Great fan support

7. Stable financial position in comparison with the competitors of the same size

Weaknesses

1. Less popularity in comparison with other English clubs

2. A lower financial power when compared to few wealthy football clubs

Opportunities

1. Scope to target global markets like Asia, USA, Australia etc.

2. More advertising spends in the foreign markets can increase the brand equity.

Threats

1. Other football clubs being acquired by financially strong businessmen.

2. New regulations like the Fair play Regulation.

3. Other football clubs following the trend and targeting foreign markets

Competition

Competitors

1. Tottenham Hotspur

2. Fulham FC

3. Southampton FC

4. Manchester United

5. Arsenal FC

6. Hull City



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