Washington Redskins SWOT Analysis, USP & Competitors
Posted in Sports Teams and Events, Total Reads: 2307
SWOT Analysis of Washington Redskins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
American Football Franchise
Sports and Entertainment
Hail to the Redskins
Second most valuable franchise in the NFL and 1st team to have their own marching band
All followers of American Football
American Men in the age group 15-60
Second most valuable team and one of the most successful in American Football History
1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million 2. Loyal fan base in USA, selling out every home game since 1958 3. First team to have a fight song which is called “Hail to the Redskins” 4. Broken NFL’s mark for highest attendance 9 seasons in a row
1.No superbowl championship since a long time shows a decline in the quality of performance in recent years 2.Absence of a sizeable fan base outside USA owing to the relatively low popularity of NFL in Asian Countries
1.Capture the global fan base by better broadcasting and promotions in Asian countries 2.Attract better players and win the Superbowl once again
1.Threat of star players leaving for other franchises 2.Threat from other American sports like baseball and basketball, which may cause a decline in the number of people following NFL
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