Washington Redskins SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2077
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SWOT Analysis of Washington Redskins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Washington Redskins

Parent Company

Owner-Dan Snyder

Category

American Football Franchise

Sector

Sports and Entertainment

Tagline/ Slogan

Hail to the Redskins

USP

Second most valuable franchise in the NFL and 1st team to have their own marching band

STP

Segment

All followers of American Football

Target Group

American Men in the age group 15-60

Positioning

Second most valuable team and one of the most successful in American Football History

SWOT Analysis

Strengths

1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million
2. Loyal fan base in USA, selling out every home game since 1958
3. First team to have a fight song which is called “Hail to the Redskins”
4. Broken NFL’s mark for highest attendance 9 seasons in a row

Weaknesses

1.No superbowl championship since a long time shows a decline in the quality of performance in recent years
2.Absence of a sizeable fan base outside USA owing to the relatively low popularity of NFL in Asian Countries

Opportunities

1.Capture the global fan base by better broadcasting and promotions in Asian countries
2.Attract better players and win the Superbowl once again

Threats

1.Threat of star players leaving for other franchises
2.Threat from other American sports like baseball and basketball, which may cause a decline in the number of people following NFL

Competition

Competitors

1.Dallas Cowboys
2.Miami Dolphins
3.Philadelphia Eagles



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