New York Jets SWOT Analysis
New York Jets is one of the leading brands in the sports teams and events sector. New York Jets SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of New York Jets:
Quick Glance:
New York Jets Strengths
- Fairly successful franchise with a loyal fan base
- State of the art training facility named Atlantic Health Jets Training Center
- Excellent marketing and merchandising in USA
- Has a famous cheerleading squad named “Jet Flights Crew”
Above are the strengths in the SWOT Analysis of New York Jets. The strengths of New York Jets looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
New York Jets Weaknesses
- Has not been very successful in the recent past
- Overshadowed by the more successful New York Giants
- Very few fans outside USA
These were the weaknesses in the New York Jets SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
New York Jets Opportunities
- Tap global fan bases
- Attract and retain top players and win the Superbowl again
Above we covered the opportunities in New York Jets SWOT Analysis. The opportunities for any brand can include prospects of future growth.
New York Jets Threats
- Threat from its major rivals like New York Giants and Miami Dolphins
- Threat of top players leaving the franchise to join rival camps
The threats in the SWOT Analysis of New York Jets are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the New York Jets SWOT analysis.
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About New York Jets
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| New York Jets Overview | |
|---|---|
| Parent Company |
Owner-Woody Johnson |
| Category |
American Football Franchise |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Fairly successful NFL franchise with a loyal fan base |
| New York Jets STP | |
| Segmentation |
All followers of American Football |
| Target Market |
American Men in the age group 15-60 |
| Positioning |
One of the most successful and famous teams in NFL history, and based in one of the biggest cities of USA(New York) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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