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SWOT Analysis of New York Jets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
New York Jets
American Football Franchise
Sports and Entertainment
Fairly successful NFL franchise with a loyal fan base
All followers of American Football
American Men in the age group 15-60
One of the most successful and famous teams in NFL history, and based in one of the biggest cities of USA(New York)
1. Fairly successful franchise with a loyal fan base 2. State of the art training facility named Atlantic Health Jets Training Center 3. Excellent marketing and merchandising in USA 4. Has a famous cheerleading squad named “Jet Flights Crew”
1.Has not been very successful in the recent past 2.Overshadowed by the more successful New York Giants 3. Very few fans outside USA
1.Tap global fan bases 2.Attract and retain top players and win the Superbowl again
1. Threat from its major rivals like New York Giants and Miami Dolphins 2.Threat of top players leaving the franchise to join rival camps
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