Chicago Bulls SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2606
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SWOT Analysis of Chicago Bulls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chicago Bulls

Parent Company

Owner-Jerry Reinsdorf

Category

NBA franchise

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

One of the most successful teams in NBA based in Chicago

STP

Segment

All basketball fans

Target Group

Male in the age group 10-60

Positioning

Successful NBA franchise with a huge fan base

SWOT Analysis

Strengths

1. One of the most successful NBA team with many titles
2. Basketball legend Michael Jordan played for them at the peak of his career, which made the team a household name across the world
3. Loyal fan base in USA
4. Good merchandising and marketing makes them one of the most valuable NBA teams

5. Strong brand name and a stable financial performance

Weaknesses

1.Does not have a huge global fan base, with most of its fans being from USA
2.Have not won any title after Michael Jordan left the club

Opportunities

1.Develop new talent and retain them, so that they are able to reach the highs of the 90s once again
2.Open new academies in Asia to attract new fans and develop a brand equity

Threats

1.Threat of top players leaving the club
2.Threat of losing its fans because of the inability to win the NBA title in the last 15 years

Competition

Competitors

1.Detroit Pistons
2.New York Knicks
3.Miami Heat



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