New York Yankees SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3191
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SWOT Analysis of New York Yankees with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Yankees

Parent Company

Yankee Global Enterprises

Category

American Professional Baseball Team

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

One of the most successful teams in MLB history

STP

Segment

All baseball followers

Target Group

Male in the age group 10-60

Positioning

One of the most successful teams in MLB with the best players playing for the side

SWOT Analysis

Strengths

1. Perennially among the leaders in MLB attendance
2. Most successful team in MLB history
3. Dedicated fan base
4. Well documented rivalry with Boston Red Sox

5. Baseball legends like Babe Ruth have played for this franchise

6. One of the most valuable sports franchise in the world across sports

Weaknesses

1.High payroll, because of which fans of other franchises have come to hate them
2.Lower popularity of baseball outside USA prevents them from becoming a truly global franchise

Opportunities

1.Set up academies in Europe and Asia, to attract more fans

2. Retain and attract top players which will help them to keep winninig consistently

Threats

1. Threat of top players leaving for other teams
2. Threat of not being able to maintain the high wages of its players due to the slowing economy

Competition

Competitors

1.Boston Red Sox
2.Chicago Cubs
3.New York Mets



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