Telkom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1467
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SWOT Analysis of Telkom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telkom

Parent Company

Telkom Group Ltd

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

Seamlessly Connecting People to a Better Life

USP

Only South African company to offer fully converged ICT solutions

STP

Segment

Telecommunication

Target Group

Business, residential and pay-phone customers

Positioning

A provider who provides the best quality and reach

SWOT Analysis

Strengths

1. Leading Provider of IT and communications across industries

2. Wide product and service offerings
3. Widespread reach, connectivity to almost all locations
4. Quality Services
5. Deliver a complete portfolio of voice, data and Internet services

6. Growing customer base

7. Over 25,000+ employees in the organization

8. The brand has its presence across approx 40 countries

Weaknesses

1. Being a market leader, always under the scanner for any alleged controversy
2. Criticisms raising for fixing the broadband prices in its favor

Opportunities

1. Increasing mobile data traffic
2. Less players in the market

3. Increase presence globally through more advertising and marketing

Threats

1. Loss of monopoly in South African Market
2. Increasing Competition in international markets

3. Fluctuating global economies can affect the operations

Competition

Competitors

1. Neotel

2. Vodacom
3. MTN

4. Cell-C



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