Motorola SWOT Analysis
Motorola is one of the leading brands in the telecom service providers sector. Motorola SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Motorola:
Quick Glance:
Motorola Strengths
- Robust market position and top pf the mind brand
- Strong R&D capabilities
- Extensive product portfolio
- WiMAX is one of the leading technologies and Motorola already travelled half-way in developing this technology
- In western countries Motorola has a strong brand reputation
- Robust R&D department equipped with latest machines and gadgets
- Strong Intellectual Property Portfolio. Thousands of patents focused on wireless technologies and mission-critical
- Over 15,000 people are employed with the organization
Above are the strengths in the SWOT Analysis of Motorola. The strengths of Motorola looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Motorola Weaknesses
- Intense competition has lead to market share decline
- After the spin-off of Networks division and mobile phones division, revenues have fallen. This caused a lack of investment for further expansion of the company
These were the weaknesses in the Motorola SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Motorola Opportunities
- Growing RFID market and wireless infrastructure
- Positive outlook for public safety LTE market
- Vast markets in Africa and Asia provide an opportunity of growth
- Increased automation can pull up the demand for SCADA system that Motorola manufactures
Above we covered the opportunities in Motorola SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Motorola Threats
- Risk from the US government contracts and grants
- Tax rates and other government regulations
The threats in the SWOT Analysis of Motorola are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Motorola SWOT analysis.
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About Motorola
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Motorola Overview | |
|---|---|
| Parent Company |
Motorola Solutions |
| Category |
Two-way radios and other communications equipment |
| Sector | |
| Tagline/ Slogan |
Helping customers be their best in the moments that matter |
| USP |
Leading provider of mission-critical communication products and services |
| Motorola STP | |
| Segmentation |
Individuals/Businesses requiring communication equipment |
| Target Market |
Enterprise/ Government customers |
| Positioning |
Connecting people through technology |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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