Motorola Solutions SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 981
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SWOT Analysis of Motorola Solutions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Motorola Solutions

Parent Company

Motorola Solutions

Category

Two-way radios and other communications equipment

Sector

Telecommunications equipment

Tagline/ Slogan

Helping customers be their best in the moments that matter

USP

Leading provider of mission-critical communication products and services

STP

Segment

Individuals/Businesses requiring communication equipment

Target Group

Enterprise/ Government customers

Positioning

Connecting people through technology

SWOT Analysis

Strengths

1. Robust market position and top pf the mind brand
2. Strong R&D capabilities

3. Extensive product portfolio 
4. WiMAX is one of the leading technologies and Motorala already travelled half-way in developing this technology

5. In western countries Motorala has a strong brand reputation

6. Robust R&D department equipped with latest machines and gadgets

7. Strong Intellectual Property Portfolio. Thousands of patents focused on wireless technologies and mission-critical

8. Over 15,000 people are employed with the organization

Weaknesses

1. Intense competition has lead to market share decline 
2.After the spin-off of Networks division and mobile phones division, revenues have fallen. This caused a lack of investment for further expansion of the company

Opportunities

1. Growing RFID market and wireless infrastrucutre 
2. Positive outlook for public safety LTE market
3. Vast markets in Africa and Asia provide an opportuinty of growth

4. Increased automation can pull up the demand for SCADA system that Motorola manufactures

Threats

1. Risk from the US government contracts and grants

2. Tax rates and other government regulations

Competition

Competitors

1. Honeywell International
2. Harris Corporation
3. Alcatel Lucent



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