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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
21 Add-On Sale 10423
22 Additional Mark-On 20880
23 ADL Matrix 36145
24 Administered Price 7976
25 Administered VMS 28538
26 Adopter Categories 25031
27 Adoption Process 17881
28 Advertiser 9264
29 Advertising 44294
30 Advertising Appeal 48523
31 Advertising Appropriation 6721
32 Advertising Awareness 15141
33 Advertising Brief 18311
34 Advertising Budget 34436
35 Advertising Campaign 7981
36 Advertising Channel 24959
37 Advertising Copy 36897
38 Advertising Coverage 10261
39 Advertising Elasticity of Demand 16793
40 Advertising Frequency 8495
41 Advertising Media 79041
42 Advertising Message 22278
43 Advertising Plan 18361
44 Advertising Research 18687
45 Advertising Strategy 14294
46 Advertising Supplement 11938
47 Advertising Theme 27687
48 Advertising to Sales Ratio 10754
49 Advertising Weight 7272
50 Advertorial 6521
51 Affinity Marketing 6645
52 Affirmative Disclosure 6887
53 After-Marketing 13830
54 Age and Life Cycle 12711
55 Agency of Record 5455
56 Aggressive Exporter 3087
57 Aided Recall 11900
58 AIO- Activities, Interests and Opinions 30298
59 All the Traffic Will Bear 8169
60 Alternative Close 12950
61 Alternative Evaluation 22207
62 Alternative Media 11296
63 Ambient Media 9758
64 Ambush Marketing 5377
65 Ansoff Matrix 40374
66 Arrow Information Paradox 6202
67 Asset Led Marketing 10749
68 Assumptive Close 7469
69 Atmospherics 6761
70 Attitude 21806
71 Attitude Survey 11872
72 Attitudinal Research 10391
73 Audience Profile 15298
74 Automatic Merchandising 5497
75 Autoship 8869
76 Available Market 24690
77 Average Price Paid 3332
78 Average Profit 21713
79 Awareness, Attitude and Usage (AAU) 5308
80 B2B Marketing 9234
81 Back End 15076
82 Backgrounder 6988
83 Balanced scorecard 9887
84 Balloon Test 7431
85 Barometric Price Leadership 17418
86 Barter 5851
87 Bass Diffusion Model 6678
88 Battle of Brands 7206
89 BCG Matrix 19528
90 Behavioral Segmentation 62228
91 Benefit Segmentation 31403
92 Benjamin Franklin Method 3320
93 Blind Box Ad 9727
94 Blue Ocean Strategy 17693
95 Body Copy 26636
96 Bonus Scheme 10327
97 Boomerang Method 10760
98 Bottom Up Forecasting 6031
99 Bottom-Up Pricing 13286
100 Brand 11336
101 Brand Asset Valuator (BAV) 45889
102 Brand Association 14416
103 Brand Awareness 18547
104 Brand Building 57982
105 Brand Development 24259
106 Brand Development Index (BDI) 22383
107 Brand Equity 64852
108 Brand Essence 13758
109 Brand Identity 9979
110 Brand Image 38661
111 Brand Insistence 11158
112 Brand Knowledge 20267
113 Brand Ladder 26092
114 Brand Licensing 7686
115 Brand Loyalty 26734
116 Brand Management 28404
117 Brand Mapping 9981
118 Brand Mark 11548
119 Brand Messaging 8228
120 Brand Mix 24478
 
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