SWOT analysis of SilkAir analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SilkAir SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SilkAir to benchmark its business & performance as compared to the competitors and industry. SilkAir is one of the leading brands in the airlines sector. The table below also lists the top SilkAir competitors and elaborates SilkAir market segmentation, target group, positioning & Unique Selling Proposition (USP).
| SilkAir Brand Analysis | |
|---|---|
| Parent Company |
Singapore Airlines |
| Category |
Airlines |
| Sector | |
| Tagline/ Slogan |
A Joy to Fly |
| USP |
Full-fledged airline with excellent service |
| SilkAir STP | |
| Segment |
Full-fledged airline travelling to several international destinations |
| Target Group |
Business travelers and tourists wanting good customer service and comfort |
| Positioning |
Best in class luxury and service with flights to destinations in SEA |
| SilkAir SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SilkAir. Strengths are: 1. Meet the needs of the customers who want a reliable and safe flight for a competitive price 2. Air tickets for short and medium haul destinations 4. Maintained annual double digit capacity growth, driven by the introduction of new 737-800s 5. Nearly 1500 people are employed with the brand 6. Popular frequent flyer program for loyal customers 7. It also has Tradewinds Tours and Travel as its subsidiary 8. The brand has been recognized with several awards |
| Weaknesses |
Here are the weaknesses in the SilkAir SWOT Analysis: 1. Limited global reach compared to larger international players 2. Increasing fuel and labor prices have made margins & profits very little |
| Opportunities |
Following are the Opportunities in SilkAir SWOT Analysis: 1. Long-haul low-cost operations can become core to long term evolution 2. Partnerships can be expanded |
| Threats |
The threats in the SWOT Analysis of SilkAir are as mentioned: 1. Capacity growth has unexpectedly slowed since it took its first 737-800 in Feb-2014. |
| SilkAir Competition | |
| Competitors |
Below are the top 3 SilkAir competitors: 1. Lion Air |
The brandguide table above concludes the SilkAir SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SilkAir. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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