SilkAir SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 4505

SWOT analysis of SilkAir analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SilkAir SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SilkAir to benchmark its business & performance as compared to the competitors and industry. SilkAir is one of the leading brands in the airlines sector. The table below also lists the top SilkAir competitors and elaborates SilkAir market segmentation, target group, positioning & Unique Selling Proposition (USP).

SilkAir SWOT, Competitors, Marketing STP & Brand analysis Table
SilkAir Brand Analysis
Parent Company

Singapore Airlines





Tagline/ Slogan

A Joy to Fly


Full-fledged airline with excellent service

SilkAir STP

Full-fledged airline travelling to several international destinations

Target Group

Business travelers and tourists wanting good customer service and comfort


Best in class luxury and service with flights to destinations in SEA

SilkAir SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SilkAir. Strengths are:

1. Meet the needs of the customers who want a reliable and safe flight for a competitive price

2. Air tickets for short and medium haul destinations
3. Explores more exotic destinations, without diluting its brand and pricing.

4. Maintained annual double digit capacity growth, driven by the introduction of new 737-800s

5. Nearly 1500 people are employed with the brand

6. Popular frequent flyer program for loyal customers

7. It also has Tradewinds Tours and Travel as its subsidiary

8. The brand has been recognized with several awards


Here are the weaknesses in the SilkAir SWOT Analysis:

1. Limited global reach compared to larger international players

2.  Increasing fuel and labor prices have made margins & profits very little


Following are the Opportunities in SilkAir SWOT Analysis:

1. Long-haul low-cost operations can become core to long term evolution

2. Partnerships can be expanded 
3. Premium economy product should boost competitiveness


The threats in the SWOT Analysis of SilkAir are as mentioned:

1. Capacity growth has unexpectedly slowed since it took its first 737-800 in Feb-2014.
2. Competition from Gulf carriers
3. Overcapacity in the regional market

SilkAir Competition

Below are the top 3 SilkAir competitors:

1. Lion Air 
2. Jet Airways
3. Tigerair

The brandguide table above concludes the SilkAir SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SilkAir. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: